The Convergence of Design and Marketing
Graphic design and digital marketing are two of the most popular fields in the creative industries. Both involve using creativity and technology to communicate messages and achieve business goals.
Digital marketing encompasses a variety of online activities, from SEO and website management to online ad campaigns and social media strategy.
Graphic design is a more visual field focused on identities, typography, layout, UI creation, and print materials.
Although they are distinct, there is an immense overlap. A good graphic designer must understand user behavior and conversion (marketing), while a digital marketer relies heavily on visual assets (design) to convey their message. If you are interested in growing your career, bridging the gap between both disciplines will make you an incredibly valuable professional in modern agencies.