1. Clear and concise project information
The brief should include clear details about the project, the purpose of the design, and any other relevant data. This helps the designer understand the scope.
2. Target audience
The brief must include information about the design's target audience. This encompasses demographics, interests, and matching aesthetics.
3. Design objectives
What is expected from the design and how success will be measured.
4. Design requirements
Specifics about size, format, and other technical requirements.
5. Content requirements
Details on text, imagery, and other assets to be included.
6. Delivery requirements
File format, delivery dates, and handover details.
7. Budget requirements
Budget constraints help the designer align the execution with reality.
8. Time requirements
The project timeline ensures everyone works towards the same deadline.