Portfolio
Selected Work.
A curation of brand systems and digital products where strategic thinking meets high-precision execution.
[ CASE STUDY DOCUMENTATION _ VOL.01 ]
BRAND SYSTEMS
Case Study 01
Quantum Systems Rebranding
Business Challenge
Legacy brand failing to attract Gen-Z talent and Silicon Valley investors due to an outdated, 'box-mover' perception.
Business Impact
40% increase in qualified talent applications and successful Series B funding secured.
[ CASE STUDY DOCUMENTATION _ VOL.02 ]
UI & PRODUCT
Case Study 02
Lumina Fintech App
Business Challenge
Complex onboarding causing a 65% user drop-off rate.
Business Impact
Onboarding completion increased by 120% within the first 3 months.
[ CASE STUDY DOCUMENTATION _ VOL.03 ]
CREATIVE DIRECTION
Case Study 03
Aura Fashion Hub
Business Challenge
Stagnant brand perception in a highly competitive luxury market.
Business Impact
Brand sentiment improved by 45% based on social listening metrics.
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